Internet Marketing : Link Bait Tools

For anybody with a bit of imagination and a talented programmer, creating a tool for your site is the easiest way to link bait. Make the tool useful and well presented and its very easy to link to. Unique and useful tools can often turn a commercial site that struggles to attract any natural links into a useful resource that even competitors will link to and use on a regular basis.

Common ideas include methods to help people find information about products, test their websites, improve their skills, generate images or content for blogs and social networking profiles. Some of the best tools build millions of links without the users even knowing they are part of some clever link bait campaign.

Internet Marketing : Presenting your Link Bait

Although successful link bait will attract thousands of visitors you should not expect the visitors to click on any Ad sense adverts or buy any products from your site. The best way to make your site stand out and attract links is to remove all the adverts. Yes, you read that part right. Remove your adverts. You can put them back on in a month or so, if you like, but make sure the page is clean, well laid out, easy to read and ad free.

Design is another essential skill in a link baiter's arsenal. The page needs to look great and not look like just another Blogger blog. Invest the time and money required to make your site look great. People who go the extra mile and design custom graphic for a particular article or blog post will get more links because of it. If you are really creative then adding an image that’s cool enough for other bloggers to use it on their blogs while they link to you will make you more memorable and maximize the potential of your link bait.

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Internet Marketing : Creating Link Bait

My last post had to do with link bait, so I thought I would continue on that theme. Today we will focus on creating your link bait!

The first step to thinking of a really cool tool, unique news story or article is to find out what people want to read about. It sounds simple but following the breaking stories on the various social networking sites as well as Technorati.

Another good tip is to search the social bookmarking sites for things related to your site that have been popular in the past. You might find a nice tool that was on Digg 2 years ago and be able to use it to inspire something more modern for your site.

A quick look at some popular tools in different areas is often a good source of inspiration. For example you might see a tool on a car/auto website for valuing used cars and be able to apply it to your real estate site.

Internet Marketing : Link Baiting

Link bait is the act of adding content to a website with the aim of attracting links from other sites. The content can take a variety of different forms from a unique tool or a breaking news story to a well written article or controversial image.
Sometimes link bait is intentional but quite often the best link bait is conceived quite by accident.

My favorite example of a piece of link bait is the Adobe Acrobat Reader software. The download page has over 15 million links and is probably the most linked internal page on the web today.