Thursday, November 5, 2009

Internet Marketing : Creating Link Bait

My last post had to do with link bait, so I thought I would continue on that theme. Today we will focus on creating your link bait!

The first step to thinking of a really cool tool, unique news story or article is to find out what people want to read about. It sounds simple but following the breaking stories on the various social networking sites as well as Technorati.

Another good tip is to search the social bookmarking sites for things related to your site that have been popular in the past. You might find a nice tool that was on Digg 2 years ago and be able to use it to inspire something more modern for your site.

A quick look at some popular tools in different areas is often a good source of inspiration. For example you might see a tool on a car/auto website for valuing used cars and be able to apply it to your real estate site.