Hello All:
We will now continue with our tips for a successful website as mentioned in our last post.
3. Site Map:
If your site is rather large, you’ll also want to include a way to search, or have what is called a “site map”. There are many ways to add a search function to your site, the easiest being to use Google’s free service at- http://www.google.com/sitesearch/.
A site map sounds technical, but it’s just one web page that contains links to every page of your site, usually broken down by category.
4. Google Analytics/Tracking System:
Once your site is up and running you’ll want to keep your eye on traffic. Who’s visiting your website, what pages are the most popular, where is the traffic coming from. All of these questions and more can be answered by using a good analytics program.
There are several ways to add a thorough tracking system to your site, but the easiest and one that won’t cost you a dime is Google Analytics http://www.google.com/analytics/ Once registered, you can add as many sites as you like all under one user ID and password. You’ll be given some code to copy and paste on your pages. Simple, easy, and you’re done.
5. Newsletter Sign Up/RSS Feed:
There’s an old saying that people won’t buy from you the very first time they come to your website, so you need a way to stay in touch with them to bring them back again and again. By offering a newsletter, also known as an ezine, you’ll be building a list of possible prospects which is invaluable to any site owner.
You’ll find a multitude of free and low cost newsletter services online. It’s up to you, depending on your needs and what you can afford. If you don’t want to pay anything, my favorite free services are:
FreeAutoBot: http://www.FreeAutoBot.com Yahoo Groups: http://www.yahoo.com/groups
You can also offer an RSS feed for your newsletter, or updates to your blog or site. This makes it easy for others to keep up with your most recent posts. The best service for this is… FeedBurner: http://www.feedburner.com/fb/a/home
6. Consistent Navigation:
This might sound like a no brainer, but many folks get it wrong. No matter what type of menu system you decide upon, make sure it stays the same across the board on all pages of your site.
Your job is to guide your visitors through your website, making sure they always know where they are and how to get to where they need to go.
For more see:
• Eye on Web: http://tinyurl.com/dyh9fm
• Web Page Mistakes: http://www.webpagemistakes.ca/website-navigation/
More tips to follow on upcoming posts - stay tuned...
Jim Gage
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Consider Internet Marketing is the Blog portion of "www.ConsiderInternetMarketing.com" Ezine . . . the largest online Internet Publication publication in the world. Consider Internet Marketing will include information on strategies, techniques and Internet Business tips for a profitable home based business and much, much more.
