You Can't Use Flash on Your Website - right ? Wrong !
Yes, you can! While I don't recommend that you create your entire website in Flash, using bits of Flash here and there for some cool effects will not bother or choke the search engines in the least. They don't punish, penalize or otherwise nuke into oblivion sites that have Flash on them. You should of course avoid putting important content into your Flash elements, and also remember that some mobile devices such as the iPhone and iPad don't support Flash. But if you add alternative text for non-Flash-enabled browsers, all should be well.
If you find these tips helpful, why not sign up for our Free Newsletter Click Here
Until next time - be well.
Jim Gage
Showing posts with label Web Businesses. Show all posts
Showing posts with label Web Businesses. Show all posts
Monday, August 30, 2010
Thursday, April 15, 2010
Breaking Internet Marketing News
Hello All:
The Labor Department reported Thursday that first-time requests for jobless benefits rose by 24,000 last week to a seasonally adjusted 484,000, the highest level since late February. Economists were predicting claims would fall.
Now if this isn't a reason for you to get started with your own Internet Home based business I don't know what is. People, including myself are making a six figure income on the Internet, even in a down economy! Ask yourself, what is holding you back? Fear,lack of knowledge or just uncertainty on who to listen to. Here is my counsel to you; go by my website and view the articles and pages of information contained there, and sign up for my Free Newsletter. Take your time, absorb the information, e-mail or call me with your questions and make an informed decision on your future - always have a plan B.
Until next time.
Jim Gage
The Labor Department reported Thursday that first-time requests for jobless benefits rose by 24,000 last week to a seasonally adjusted 484,000, the highest level since late February. Economists were predicting claims would fall.
Now if this isn't a reason for you to get started with your own Internet Home based business I don't know what is. People, including myself are making a six figure income on the Internet, even in a down economy! Ask yourself, what is holding you back? Fear,lack of knowledge or just uncertainty on who to listen to. Here is my counsel to you; go by my website and view the articles and pages of information contained there, and sign up for my Free Newsletter. Take your time, absorb the information, e-mail or call me with your questions and make an informed decision on your future - always have a plan B.
Until next time.
Jim Gage
Thursday, March 11, 2010
Internet Marketing : Things Every Successful Website Need Part 2
Hello All:
We will now continue with our tips for a successful website as mentioned in our last post.
3. Site Map:
If your site is rather large, you’ll also want to include a way to search, or have what is called a “site map”. There are many ways to add a search function to your site, the easiest being to use Google’s free service at- http://www.google.com/sitesearch/.
A site map sounds technical, but it’s just one web page that contains links to every page of your site, usually broken down by category.
4. Google Analytics/Tracking System:
Once your site is up and running you’ll want to keep your eye on traffic. Who’s visiting your website, what pages are the most popular, where is the traffic coming from. All of these questions and more can be answered by using a good analytics program.
There are several ways to add a thorough tracking system to your site, but the easiest and one that won’t cost you a dime is Google Analytics http://www.google.com/analytics/ Once registered, you can add as many sites as you like all under one user ID and password. You’ll be given some code to copy and paste on your pages. Simple, easy, and you’re done.
5. Newsletter Sign Up/RSS Feed:
There’s an old saying that people won’t buy from you the very first time they come to your website, so you need a way to stay in touch with them to bring them back again and again. By offering a newsletter, also known as an ezine, you’ll be building a list of possible prospects which is invaluable to any site owner.
You’ll find a multitude of free and low cost newsletter services online. It’s up to you, depending on your needs and what you can afford. If you don’t want to pay anything, my favorite free services are:
FreeAutoBot: http://www.FreeAutoBot.com Yahoo Groups: http://www.yahoo.com/groups
You can also offer an RSS feed for your newsletter, or updates to your blog or site. This makes it easy for others to keep up with your most recent posts. The best service for this is… FeedBurner: http://www.feedburner.com/fb/a/home
6. Consistent Navigation:
This might sound like a no brainer, but many folks get it wrong. No matter what type of menu system you decide upon, make sure it stays the same across the board on all pages of your site.
Your job is to guide your visitors through your website, making sure they always know where they are and how to get to where they need to go.
For more see:
• Eye on Web: http://tinyurl.com/dyh9fm
• Web Page Mistakes: http://www.webpagemistakes.ca/website-navigation/
More tips to follow on upcoming posts - stay tuned...
Jim Gage
Don't forget to sign up for our Free Newsletter Click Here
We will now continue with our tips for a successful website as mentioned in our last post.
3. Site Map:
If your site is rather large, you’ll also want to include a way to search, or have what is called a “site map”. There are many ways to add a search function to your site, the easiest being to use Google’s free service at- http://www.google.com/sitesearch/.
A site map sounds technical, but it’s just one web page that contains links to every page of your site, usually broken down by category.
4. Google Analytics/Tracking System:
Once your site is up and running you’ll want to keep your eye on traffic. Who’s visiting your website, what pages are the most popular, where is the traffic coming from. All of these questions and more can be answered by using a good analytics program.
There are several ways to add a thorough tracking system to your site, but the easiest and one that won’t cost you a dime is Google Analytics http://www.google.com/analytics/ Once registered, you can add as many sites as you like all under one user ID and password. You’ll be given some code to copy and paste on your pages. Simple, easy, and you’re done.
5. Newsletter Sign Up/RSS Feed:
There’s an old saying that people won’t buy from you the very first time they come to your website, so you need a way to stay in touch with them to bring them back again and again. By offering a newsletter, also known as an ezine, you’ll be building a list of possible prospects which is invaluable to any site owner.
You’ll find a multitude of free and low cost newsletter services online. It’s up to you, depending on your needs and what you can afford. If you don’t want to pay anything, my favorite free services are:
FreeAutoBot: http://www.FreeAutoBot.com Yahoo Groups: http://www.yahoo.com/groups
You can also offer an RSS feed for your newsletter, or updates to your blog or site. This makes it easy for others to keep up with your most recent posts. The best service for this is… FeedBurner: http://www.feedburner.com/fb/a/home
6. Consistent Navigation:
This might sound like a no brainer, but many folks get it wrong. No matter what type of menu system you decide upon, make sure it stays the same across the board on all pages of your site.
Your job is to guide your visitors through your website, making sure they always know where they are and how to get to where they need to go.
For more see:
• Eye on Web: http://tinyurl.com/dyh9fm
• Web Page Mistakes: http://www.webpagemistakes.ca/website-navigation/
More tips to follow on upcoming posts - stay tuned...
Jim Gage
Don't forget to sign up for our Free Newsletter Click Here
Wednesday, February 17, 2010
Internet Marketing : What is Dynamic HTML?
Dynamic HTML, or DHTML, is an umbrella term for a collection of technologies used together to create interactive and animated web sites[1] by using a combination of a static markup language (such as HTML), a client-side scripting language (such as JavaScript), a presentation definition language (such as CSS), and the Document Object Model.
Now in English. Plainly, it is technology that allows you to get past pop up blockers! When would you use such techniques? When you desire to have a opt in page with a hovering box - that's dynamic html at work!
Until next tine be well.
Jim Gage
www.ConsiderInternetMarketing.com
Now in English. Plainly, it is technology that allows you to get past pop up blockers! When would you use such techniques? When you desire to have a opt in page with a hovering box - that's dynamic html at work!
Until next tine be well.
Jim Gage
www.ConsiderInternetMarketing.com
Wednesday, February 3, 2010
Internet Marketing : Domain Names
Hello Everyone:
Today's subject is domain names; or more exactly how to choose one.
Below is the most important points to remember when choosing a domain name...
--> Domain should include keywords
--> Never use your name
--> If you can't get a domain with your keyword, try adding a word 6 letters or less in the front or back of your keyword.
--> Always try to get .com , especially if you are an e-commerce site.
Theses are just a few of the great tips you will receive from our Free Internet Marketing Newsletter Click Here to start receiving your free tips.
Today's subject is domain names; or more exactly how to choose one.
Below is the most important points to remember when choosing a domain name...
--> Domain should include keywords
--> Never use your name
--> If you can't get a domain with your keyword, try adding a word 6 letters or less in the front or back of your keyword.
--> Always try to get .com , especially if you are an e-commerce site.
Theses are just a few of the great tips you will receive from our Free Internet Marketing Newsletter Click Here to start receiving your free tips.
Thursday, January 21, 2010
Internet Marketing: More Reasons Most Internet Businesses Fail - Conclusion
Hello All:
Today we will finish up on our topic of 'Why Internet Businesses Fail", specifically reasons 4 & 5.
4. Being a Shopaholic
This goes along with #3 above. Stop paying for every new scheme that comes along because they're promising you instant riches. All that's going to do is drain you of your money.
And then, if you're like so many others, there's a good chance you'll get frustrated and give up on the whole thing, because you don't know who you can trust anymore, and you don't want to take a chance, so your dream of workíng from home is over before it began.
Or, maybe they're not selling you a scam, but in fact have valid programs that many people use successfully in their businesses. That's great, but that doesn't necessarily mean that it's right for you right now. It might be something that will be a good investment for your business later on, but you should really concentrate on getting your website up and running first. Otherwise you end up with information overload as described in #1 above.
5. Fear of Technology
Just because you haven't tried something before doesn't mean that you can't learn to do it. Think about pretty much everything you've ever done, especially the things you're good at. Did you always know how to do that, or did you learn it over time?
I'm guessing that you learned it, and you can learn to do a lot of the work on your website, too. I constantly have to tell the people I meet that it's in their best interest to learn at least a little bit of the technical stuff that comes with having a website.
I'm not saying you have to be a programming expert. In fact, if you need heavy duty programming done, then you should definitely get someone to do it for you. It'll save you a lot of time, for one. But there's no reason why you can't learn some of the basics of HTML so that whenever you need to make a small change to your website (such as the testing we talked about earlier) you won't have to pay someone to do it for you. And you won't have to wait for them to have the time.
It's not as hard as you think. It just takes a little time to learn it.
Conclusion
The most important point I'm trying to convey is that, in order to be successful online, you need to remain focused on one task at a time. Finish that task and move onto the next one. Finish that task and move on. And keep going until you're done.
Stop investing in every fancy new program that comes along. There are no "magic bullets" anyway. Stick to the plan from the beginning, and see it through to the end.
Starting a new website does require a bit of work at the beginning. There's no way around that if you want to succeed. But the great thing about working online is that once you have everything set up, you can put almost all of it on autopilot and bring in money 24 hours a day with a minimum of work.
So get started now, don't be afraid that you can't do it, don't get frustrated, and don't let anything distract you. You could be making very good money in very little time if you do it right.
For more great tips click here .
Today we will finish up on our topic of 'Why Internet Businesses Fail", specifically reasons 4 & 5.
4. Being a Shopaholic
This goes along with #3 above. Stop paying for every new scheme that comes along because they're promising you instant riches. All that's going to do is drain you of your money.
And then, if you're like so many others, there's a good chance you'll get frustrated and give up on the whole thing, because you don't know who you can trust anymore, and you don't want to take a chance, so your dream of workíng from home is over before it began.
Or, maybe they're not selling you a scam, but in fact have valid programs that many people use successfully in their businesses. That's great, but that doesn't necessarily mean that it's right for you right now. It might be something that will be a good investment for your business later on, but you should really concentrate on getting your website up and running first. Otherwise you end up with information overload as described in #1 above.
5. Fear of Technology
Just because you haven't tried something before doesn't mean that you can't learn to do it. Think about pretty much everything you've ever done, especially the things you're good at. Did you always know how to do that, or did you learn it over time?
I'm guessing that you learned it, and you can learn to do a lot of the work on your website, too. I constantly have to tell the people I meet that it's in their best interest to learn at least a little bit of the technical stuff that comes with having a website.
I'm not saying you have to be a programming expert. In fact, if you need heavy duty programming done, then you should definitely get someone to do it for you. It'll save you a lot of time, for one. But there's no reason why you can't learn some of the basics of HTML so that whenever you need to make a small change to your website (such as the testing we talked about earlier) you won't have to pay someone to do it for you. And you won't have to wait for them to have the time.
It's not as hard as you think. It just takes a little time to learn it.
Conclusion
The most important point I'm trying to convey is that, in order to be successful online, you need to remain focused on one task at a time. Finish that task and move onto the next one. Finish that task and move on. And keep going until you're done.
Stop investing in every fancy new program that comes along. There are no "magic bullets" anyway. Stick to the plan from the beginning, and see it through to the end.
Starting a new website does require a bit of work at the beginning. There's no way around that if you want to succeed. But the great thing about working online is that once you have everything set up, you can put almost all of it on autopilot and bring in money 24 hours a day with a minimum of work.
So get started now, don't be afraid that you can't do it, don't get frustrated, and don't let anything distract you. You could be making very good money in very little time if you do it right.
For more great tips click here .
Tuesday, January 19, 2010
Internet Marketing: More Reasons Most Internet Businesses Fail
Hello All;
We continue on our theme of why Internet businesses fail; we will address number 3 of the 5 main reasons on this post.
3. Waiting for the "Magic Bullet"
Let me just start by saying that there is no magic bullet when it comes to running your business, or doing any kind of work online.
I know that a lot of salesmen make it sound that way when you're reading their sales letters, but it simply isn't true. They're lying to you. And even if they're not lying to you, and let's say their system does work, it's only going to work for a short period of time, and it's only going to make you a little bit of money. Not the millions they're promising.
That's why I constantly warn people away from the "business-in-a-box or so-called cookie cutter formula" opportunities. The result isn't ever very good. Maybe you'll make a small bit of side money, if you're lucky. Besides, why would you want to sell the same thing everyone else is selling anyway?
The only way to have lasting success online is to have a website that is unlike anyone else's, that you've built up into a success, with a loyal customer base, one step at a time.
For more great tips, strategies and articles on Internet Marketing, why not sign up for my FREE Newsletter by clicking here ?
We continue on our theme of why Internet businesses fail; we will address number 3 of the 5 main reasons on this post.
3. Waiting for the "Magic Bullet"
Let me just start by saying that there is no magic bullet when it comes to running your business, or doing any kind of work online.
I know that a lot of salesmen make it sound that way when you're reading their sales letters, but it simply isn't true. They're lying to you. And even if they're not lying to you, and let's say their system does work, it's only going to work for a short period of time, and it's only going to make you a little bit of money. Not the millions they're promising.
That's why I constantly warn people away from the "business-in-a-box or so-called cookie cutter formula" opportunities. The result isn't ever very good. Maybe you'll make a small bit of side money, if you're lucky. Besides, why would you want to sell the same thing everyone else is selling anyway?
The only way to have lasting success online is to have a website that is unlike anyone else's, that you've built up into a success, with a loyal customer base, one step at a time.
For more great tips, strategies and articles on Internet Marketing, why not sign up for my FREE Newsletter by clicking here ?
Monday, January 18, 2010
Internet Marketing: Reasons Most Internet Businesses Fail
Hello All:
The next few posts I would like to go over, what I believe causes most Internet businesses to fail - enjoy.
Here are the most common reasons that most internet businesses fail that I've seen, in no particular order:
1. Information Overload
You've probably already been inundated with emails explaining how some new money making scheme is the hottest thing on the planet and you need to get in now so that you're on the cutting edge of internet marketing.
The problem is that you haven't finished working on the previous hot new thing yet, and as soon as you start this one, yet another hot idea will hit, and so on, and so on.
In every valid email you get, there should be an "unsubscribe" link at the bottom. Start clicking on it and just stick with a few of the people who you know are giving you good information about building your business from start to finish in the right order without any distractions.
And make sure that you see every task through to completion before moving onto the next one. It's the only real way to get anything done.
2. The Curse of Perfection
Speaking of seeing tasks through to completion, also consider that not everything on your website and in your sales process has to be absolutely perfect before you can unleash it on the public.
So many home business owners who are just starting out have a habit of obsessing over every little detail forever before they'll allow themselves to launch their site.
Stop it. It doesn't have to be perfect. That doesn't mean that you don't need to make sure your website is working properly first. It means that you can work on adjusting small details, such as the color scheme, the sales copy, the images, later on. In fact, if you're planning to do any proper testing (and you should be), then you should be constantly working on those items anyway.
So get your website out there, get some traffic, make sure the big things are working right, and then worry about adjusting the small details.
More to come in future posts - don't forget to bookmark my blog.
For more great tips, strategies and articles on Internet Marketing, why not sign up for my FREE Newsletter by clicking here ?
The next few posts I would like to go over, what I believe causes most Internet businesses to fail - enjoy.
Here are the most common reasons that most internet businesses fail that I've seen, in no particular order:
1. Information Overload
You've probably already been inundated with emails explaining how some new money making scheme is the hottest thing on the planet and you need to get in now so that you're on the cutting edge of internet marketing.
The problem is that you haven't finished working on the previous hot new thing yet, and as soon as you start this one, yet another hot idea will hit, and so on, and so on.
In every valid email you get, there should be an "unsubscribe" link at the bottom. Start clicking on it and just stick with a few of the people who you know are giving you good information about building your business from start to finish in the right order without any distractions.
And make sure that you see every task through to completion before moving onto the next one. It's the only real way to get anything done.
2. The Curse of Perfection
Speaking of seeing tasks through to completion, also consider that not everything on your website and in your sales process has to be absolutely perfect before you can unleash it on the public.
So many home business owners who are just starting out have a habit of obsessing over every little detail forever before they'll allow themselves to launch their site.
Stop it. It doesn't have to be perfect. That doesn't mean that you don't need to make sure your website is working properly first. It means that you can work on adjusting small details, such as the color scheme, the sales copy, the images, later on. In fact, if you're planning to do any proper testing (and you should be), then you should be constantly working on those items anyway.
So get your website out there, get some traffic, make sure the big things are working right, and then worry about adjusting the small details.
More to come in future posts - don't forget to bookmark my blog.
For more great tips, strategies and articles on Internet Marketing, why not sign up for my FREE Newsletter by clicking here ?
Wednesday, January 6, 2010
Internet Marketing: Sell Your Products For FREE !
Hello All:
I hope you had a great New Years with your family and friends. I just wanted to let you know about something I just found out about - and it won't cost you a dime!
If you have read any off my posts you know I love using Ebay as an avenue of additional income and lead generator for my numerous website business. But did you know that there is a website that allows you to sell your products and services in a Ebay type format for FREE? Yep, that's right for FREE! The name of this exciting website is UPillar and I am about to try it.
From what I can conclude at this time is that it is starting to gain a large following in part due to the endorsement of Glenn Beck. Granted, they do not, or at least at the time of this post, they do not have the traffic of Ebay, but that might change in the near future.
I will let you know my experiences with the site in future posts...
Jim Gage
For other great tips and strategies, don't forget to sign up for our Free Internet Marketing Newsletter by clicking here
I hope you had a great New Years with your family and friends. I just wanted to let you know about something I just found out about - and it won't cost you a dime!
If you have read any off my posts you know I love using Ebay as an avenue of additional income and lead generator for my numerous website business. But did you know that there is a website that allows you to sell your products and services in a Ebay type format for FREE? Yep, that's right for FREE! The name of this exciting website is UPillar and I am about to try it.
From what I can conclude at this time is that it is starting to gain a large following in part due to the endorsement of Glenn Beck. Granted, they do not, or at least at the time of this post, they do not have the traffic of Ebay, but that might change in the near future.
I will let you know my experiences with the site in future posts...
Jim Gage
For other great tips and strategies, don't forget to sign up for our Free Internet Marketing Newsletter by clicking here
Friday, January 1, 2010
Internet Marketing 2010
Hello All:
Well, here we are 2010! The past year was a great and profitable year for those of us who have taken our internet marketing skills to the next level. In the coming year I will share with you, my faithful subscribers, some new strategies and tactics I'm currently using to bring in consistent cash flow in a down economy.
That being said, on behalf of myself and everyone here at Consider Internet Marketing may the New Year bring you and yours many blessings and success in all your endeavors.
Happy New Year.
James A. Gage
Consider Internet Marketing
Well, here we are 2010! The past year was a great and profitable year for those of us who have taken our internet marketing skills to the next level. In the coming year I will share with you, my faithful subscribers, some new strategies and tactics I'm currently using to bring in consistent cash flow in a down economy.
That being said, on behalf of myself and everyone here at Consider Internet Marketing may the New Year bring you and yours many blessings and success in all your endeavors.
Happy New Year.
James A. Gage
Consider Internet Marketing
Wednesday, December 30, 2009
Internet Marketing: Your Unique Selling Position
You must give potential customers some very good reasons for them to buy from you or your links. Offering special bonuses and discounts works wonders for your sales. Some of my most successful pages simply consist of coupons and discounts offered by different companies. If buyers can save $100's OFF by buying thru your links, they will.
Always remember, besides looking for the best deal or bargain, consumers are also looking for a quality product. If you're into affiliate marketing, only pick top quality products to promote. Picking top brand names also makes it easier to make sales. So too is only promoting popular online merchants like Amazon which can be an effective marketing strategy. Most importantly, always remember consumers are also looking for INFORMATION on the products they are considering buying, give them helpful information and you will succeed.
For more great tips and the latest in Internet Marketing, click here to receive our Free Internet Marketing Newsletter.
Always remember, besides looking for the best deal or bargain, consumers are also looking for a quality product. If you're into affiliate marketing, only pick top quality products to promote. Picking top brand names also makes it easier to make sales. So too is only promoting popular online merchants like Amazon which can be an effective marketing strategy. Most importantly, always remember consumers are also looking for INFORMATION on the products they are considering buying, give them helpful information and you will succeed.
For more great tips and the latest in Internet Marketing, click here to receive our Free Internet Marketing Newsletter.
Thursday, December 24, 2009
Internet Marketing Wishes
On behalf of myself and everyone here at Consider Internet Marketing we wish to wish you and yours a Merry Christmas and a Happy Hanukkah.
As we rest and spend time with our loved ones and families, let's get ready to make 2010 the best year yet!
Peace be with You.
Jim Gage
As we rest and spend time with our loved ones and families, let's get ready to make 2010 the best year yet!
Peace be with You.
Jim Gage
Wednesday, December 16, 2009
Internet Marketing: Automate Everything
The real beauty of marketing online and using computers... you can automate just about every process in your marketing system. Make it a point of automating everything you do... use autoresponders to follow-up with potential buyers, use automatic check-outs, automatic reporting... just set-up your whole internet marketing system that runs itself with little or no supervision from you. This will free up your time to concentrate all your efforts on marketing/promoting your site or product. Besides, nothing beats coming back from a vacatíon and finding out you have earned the cost of your vacatíon and then some - all the while you were lying in the sun and miles away from any computer.
For more great tips and the latest in Internet Marketing, click here to receive our Free Internet Marketing Newsletter.
For more great tips and the latest in Internet Marketing, click here to receive our Free Internet Marketing Newsletter.
Monday, December 14, 2009
Internet Marketing: Target Recurring or Residual Income
One of my most effective marketing strategies is to promote and sell products and services that give you a recurring or residual income. Make one sale and get paíd for years or for the life of that referred client. Concentrate on services like web-hosting, telephone, marketing programs... once customers sign up to these services, they will likely keep them for years. I am still earning income from sales I made five years ago.
Building a large residual income could be the key to surviving in tough economic times. This will be income which will carry you or your business over the rough patches since it is based upon past performance and not on your current selling situation.
For more great tips and the latest in Internet Marketing, click here to receive our Free Internet Marketing Newsletter.
Until next time - be well.
Jim Gage
Building a large residual income could be the key to surviving in tough economic times. This will be income which will carry you or your business over the rough patches since it is based upon past performance and not on your current selling situation.
For more great tips and the latest in Internet Marketing, click here to receive our Free Internet Marketing Newsletter.
Until next time - be well.
Jim Gage
Thursday, December 10, 2009
Internet Marketing: Go With The Flow
If you're marketing online, you have to follow what's working for you. Most times you will try countless ideas or tactics - once you have found a process or system that works, really work it or scale it up. Making your first dollar is the hardest, but once you do something that earns you that dollar, just repeat that "something" a thousand times.
Tracking what works is very important so keep a close eye on your site's traffic logs to find where your customers are coming from. Something like Google Analytics is simply priceless for "fine-tuning" your site and your internet marketing. It will tell you what's working and what's not.
If you found this article helpful please visit my website and sign up for our FREE Newsletter with the latest cutting edge information, tips,strategies and articles on how to make a full time income on a part-time basis on the internet - click here.
Tracking what works is very important so keep a close eye on your site's traffic logs to find where your customers are coming from. Something like Google Analytics is simply priceless for "fine-tuning" your site and your internet marketing. It will tell you what's working and what's not.
If you found this article helpful please visit my website and sign up for our FREE Newsletter with the latest cutting edge information, tips,strategies and articles on how to make a full time income on a part-time basis on the internet - click here.
Tuesday, December 8, 2009
Consider Internet Marketing: Make Google Your Friend
Whether you love or hate Google doesn't matter, you just have to make it your number one ally in your online marketing. Google has just about conquered the world-wide search market, Yahoo and MSN are still important, but Google is the deal-breaker when you're selling stuff online. Consumers have enormous respect for Google; a number one listing for a lucrative keyword simply means money in the bank.
I have found using Google Search, Google Adwords, and Google Adsense have played a more than significant role in the success of my own online sites and marketing. Google tools such as Google Analytics, Google Alerts, Webmaster Tools... all have been invaluable and an enormous help in achieving my "web-based" lifestyle and livelihood. Of course, Google has also driven me around the bend more times than I can count, but no one is perfect. Besides, when it's all said and done, anyone marketing on the web must truly embrace Google if they want to reach their highest level possible.
I have found using Google Search, Google Adwords, and Google Adsense have played a more than significant role in the success of my own online sites and marketing. Google tools such as Google Analytics, Google Alerts, Webmaster Tools... all have been invaluable and an enormous help in achieving my "web-based" lifestyle and livelihood. Of course, Google has also driven me around the bend more times than I can count, but no one is perfect. Besides, when it's all said and done, anyone marketing on the web must truly embrace Google if they want to reach their highest level possible.
Monday, December 7, 2009
Consider Internet Marketing: Website Keywords
Make Keywords Your #1 Goal
This is the single most important factor for my own online success. You have to make keywords and ranking high for them in all the search engines your main objective if you're marketing online. Might sound obvious, but many beginning marketers don't truly understand how important getting top rankings for your chosen keywords will be in your online success.
Target less competitive long tail (multi-worded) keywords to get started and slowly work your way up to more popular keywords. Center your marketing around getting those first page listings for your keywords. Achieve this goal, (especially in Google) and it will be almost impossible for you not to succeed and make a profit with your online marketing even in bad times.
This is the single most important factor for my own online success. You have to make keywords and ranking high for them in all the search engines your main objective if you're marketing online. Might sound obvious, but many beginning marketers don't truly understand how important getting top rankings for your chosen keywords will be in your online success.
Target less competitive long tail (multi-worded) keywords to get started and slowly work your way up to more popular keywords. Center your marketing around getting those first page listings for your keywords. Achieve this goal, (especially in Google) and it will be almost impossible for you not to succeed and make a profit with your online marketing even in bad times.
Wednesday, November 4, 2009
Internet Marketing : Link Baiting
Link bait is the act of adding content to a website with the aim of attracting links from other sites. The content can take a variety of different forms from a unique tool or a breaking news story to a well written article or controversial image.
Sometimes link bait is intentional but quite often the best link bait is conceived quite by accident.
My favorite example of a piece of link bait is the Adobe Acrobat Reader software. The download page has over 15 million links and is probably the most linked internal page on the web today.
Sometimes link bait is intentional but quite often the best link bait is conceived quite by accident.
My favorite example of a piece of link bait is the Adobe Acrobat Reader software. The download page has over 15 million links and is probably the most linked internal page on the web today.
Wednesday, October 21, 2009
Internet Marketing : Google and You
Did you know that some experts estimate that Google gets close to 500 million local search results each month? Do you think there are people looking for what you may have inside your head? Meaning, your knowledge and expertise! Yes, people are looking for what you know, whether that is a hobby or your experience through a job or a small business that you own or have owned.
Why not turn your knowledge into products and services and become one of the hundreds of individuals we have helped to do just that. Please stop by our website and sign up for our Free Internet Marketing Newsletter - www.ConsiderInternetMarketing.com
Until next time - Be well.
Jim Gage
Why not turn your knowledge into products and services and become one of the hundreds of individuals we have helped to do just that. Please stop by our website and sign up for our Free Internet Marketing Newsletter - www.ConsiderInternetMarketing.com
Until next time - Be well.
Jim Gage
Friday, October 9, 2009
Internet Marketing : Why Social Bookmarking?
I figure that if you're reading this, you have that question, or a similar one.
There are three reasons:
1 - More links
2 - More traffic
3 - More credibility
More links are always a good thing.
There are three reasons:
1 - More links
2 - More traffic
3 - More credibility
More links are always a good thing.
Think of links as the road traffic that moves through the web. If there are no roads to where your business "lives" online, namely your website, it's far less likely that the visitors you want will end up getting to you.
That's true whether you're talking about search engines or links from other sites. Search engines use a mysterious cross between the number and quality of links to your site in their determination of whether you should be number one or number 701 for your desired keyword.
In addition, the "nicer" the road, the more traffíc will flow through it - think of an authority site linking to your site as a highway that leads directly to your site, and one from a reciprocal link or link exchange scheme as a back street in a sketchy neighborhood full of potholes.
Improved traffic, also good.
From social bookmarking, this traffic is often targeted. Through tagging, the description someone writes, or the title they assigned to your link, the person who discovers the submitted link on a social bookmarking site knows exactly where they're going, and why they're interested in getting there.
It's like seeing the cover of a magazine on a rack. That's what pulls them in, they see a headline - and to get to the story they are compelled to take another action.
The more credibility thing is a bit harder to explain, so we'll go with another analogy.
Let's say I made a movie and I thought it was fantastic. If I hadn't met you before, and I tell you, "hey, I made a great movie, come see it!" - you may come see it, you may not.
That's true whether you're talking about search engines or links from other sites. Search engines use a mysterious cross between the number and quality of links to your site in their determination of whether you should be number one or number 701 for your desired keyword.
In addition, the "nicer" the road, the more traffíc will flow through it - think of an authority site linking to your site as a highway that leads directly to your site, and one from a reciprocal link or link exchange scheme as a back street in a sketchy neighborhood full of potholes.
Improved traffic, also good.
From social bookmarking, this traffic is often targeted. Through tagging, the description someone writes, or the title they assigned to your link, the person who discovers the submitted link on a social bookmarking site knows exactly where they're going, and why they're interested in getting there.
It's like seeing the cover of a magazine on a rack. That's what pulls them in, they see a headline - and to get to the story they are compelled to take another action.
The more credibility thing is a bit harder to explain, so we'll go with another analogy.
Let's say I made a movie and I thought it was fantastic. If I hadn't met you before, and I tell you, "hey, I made a great movie, come see it!" - you may come see it, you may not.
It depends more on how much time you have and if you're interested in that kind of movie, or even how nice of a person you are, than my opinion.
Why?
Because I'm the one who made it, so you can't know whether to trust my opinion, at least in relation to how much YOU might like it. Of course I think it's great, but I have no way of knowing whether you will.
Now, if you knew me and my taste, and how alike our tastes are, you may be a bit more inclined. So if I'm, say, Michael Bay, and you liked my last movie, and my new movie is on the same type of thing, you might go see it based on the trailer alone. You know you're taking a gamble but it's a safe bet.
Now watch this.
Your best buddy, the one who likes all the same things you like, the one you hang out with and trust the most, calls you on the phone and says:
"I've just seen the best movie I've ever seen in my entire life. I have to see it again. When are you free, I'll come pick you up."
The only thing that could make that deal sweeter is if your friend has also said "My treat." At least as far as recommendations go, the person who knows what you like the most is likely to be the person whose advice you'll follow.
Why?
Because I'm the one who made it, so you can't know whether to trust my opinion, at least in relation to how much YOU might like it. Of course I think it's great, but I have no way of knowing whether you will.
Now, if you knew me and my taste, and how alike our tastes are, you may be a bit more inclined. So if I'm, say, Michael Bay, and you liked my last movie, and my new movie is on the same type of thing, you might go see it based on the trailer alone. You know you're taking a gamble but it's a safe bet.
Now watch this.
Your best buddy, the one who likes all the same things you like, the one you hang out with and trust the most, calls you on the phone and says:
"I've just seen the best movie I've ever seen in my entire life. I have to see it again. When are you free, I'll come pick you up."
The only thing that could make that deal sweeter is if your friend has also said "My treat." At least as far as recommendations go, the person who knows what you like the most is likely to be the person whose advice you'll follow.
My sister and I have similar tastes in movies, but I'm a little more patient with beginnings and endings and like more indie-fare. Yet, no matter how many times I have suggested we watch a movie together that she ends up not liking as much, if I rave about a movie, she'll at least give it a chance.
Now, let's take that back to social bookmarking. Imagine you can find hundreds of people, all over the world, with tastes similar to yours, sharing information you wouldn't find yourself.
Or maybe you can just connect faster and more frequently for suggestions from people you already know. Wouldn't you be more likely to follow their suggestions than some stranger?
That's the power of social bookmarking. It's put a technology behind word of mouth sharing of web sites that anyone can use.
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