Blog Linking In Your Posts
When posting to your blog, don't forget to put a clickable link towards the bottom of the post with a call to action. This call to action can be a text link saying for example:
* Change Your Life. Free Info!
* Get Your Free "Killer Website Designs" Ebook!
* Make $5000 Every Time You Speak!
* Learn The 7 Steps To Leadership Success!
or any call to action that relates to your business. The point is your blog post is full of great content. Reward your reader with additional content such as a free white paper, report or special training that they will reward you back with by leaving their email or buying a product. You should at least get the visitors email to build your database, so that you can market to them throughout the year.
What happens if there is no call to action link? The reader may read a few of the posts, get reminded of something they read somewhere else and disappear. What about your opt-in box at the top of your blog? As they scroll down to read additional posts, that box disappears from their line of sight, and they may forget all about it. Those opt-in boxes at the top right corner of your blog are notoriously weak for sign ups. A link to a "freebie" or further training embedded in the post, while they are still engaged in the material they are reading, is far more effective.
Don't let the reader get away without giving you their email address. It takes a lot of work to get them to your blog in the first place. The blog is not the "end point" of your marketing, your opt-in or sales letter is. The blog creates interest in your business or service, and quality posts can entice the reader to make a further decision or conversion. Not only that, the search engines love "anchor text" or clickable links made of keywords. Don't leave links that just have your URL or "click here." Use a strong call to action and reward your reader with additional quality info and they will give you something in return.
For more great tips and strategies - Click Here and sign up for our FREE Newsletter.
Until next time be well.
Jim Gage
www.ConsiderInternetMarketing.com
Showing posts with label website tips. Show all posts
Showing posts with label website tips. Show all posts
Saturday, October 2, 2010
Saturday, September 25, 2010
Internet Marketing: Tip of the Month - Twitter
Hello All:
Here is a great tip on the many uses of Twitter, and how you can increase your bottom line with just a few strokes of your computer keyboard.
Retweet buttons is a great way to encourage customers, visitors, and prospects to easily tell others who would be interested in your PDF reports, e-books, checklists, and other PDF downloads. And because all they have to do is click a few buttons, all the work of tweeting about your content is already done for them... which make promoting your PDF a snap! You can use this technique to:
* Build your mailing list
* Increase up your Twitter following
* Encourage more affiliate sales
* Get more traffic to your website
For more great tips and strategies, please visit my website and sign up for a Free Newsletter - Click Here
Until next time - be well.
Jim Gage
www.ConsiderInternetMarketing.com
Here is a great tip on the many uses of Twitter, and how you can increase your bottom line with just a few strokes of your computer keyboard.
Retweet buttons is a great way to encourage customers, visitors, and prospects to easily tell others who would be interested in your PDF reports, e-books, checklists, and other PDF downloads. And because all they have to do is click a few buttons, all the work of tweeting about your content is already done for them... which make promoting your PDF a snap! You can use this technique to:
* Build your mailing list
* Increase up your Twitter following
* Encourage more affiliate sales
* Get more traffic to your website
For more great tips and strategies, please visit my website and sign up for a Free Newsletter - Click Here
Until next time - be well.
Jim Gage
www.ConsiderInternetMarketing.com
Monday, August 30, 2010
SEO Myth: You Can't Use Flash on Your Website.
You Can't Use Flash on Your Website - right ? Wrong !
Yes, you can! While I don't recommend that you create your entire website in Flash, using bits of Flash here and there for some cool effects will not bother or choke the search engines in the least. They don't punish, penalize or otherwise nuke into oblivion sites that have Flash on them. You should of course avoid putting important content into your Flash elements, and also remember that some mobile devices such as the iPhone and iPad don't support Flash. But if you add alternative text for non-Flash-enabled browsers, all should be well.
If you find these tips helpful, why not sign up for our Free Newsletter Click Here
Until next time - be well.
Jim Gage
Yes, you can! While I don't recommend that you create your entire website in Flash, using bits of Flash here and there for some cool effects will not bother or choke the search engines in the least. They don't punish, penalize or otherwise nuke into oblivion sites that have Flash on them. You should of course avoid putting important content into your Flash elements, and also remember that some mobile devices such as the iPhone and iPad don't support Flash. But if you add alternative text for non-Flash-enabled browsers, all should be well.
If you find these tips helpful, why not sign up for our Free Newsletter Click Here
Until next time - be well.
Jim Gage
Friday, July 9, 2010
Internet Marketing: Google Changes
Hello Everyone:
Google has just made public another change in how they view and rank websites within their search engine! Google is now very interested in the speed in which your website loads when someone clicks on your site! So for all the SEO and Web Masters who for years have tried to convince people that their web sites should be busy and have all the bells, whistles and flash - guess what? They have done you a great disservice and have actually hurt you and your business. That's why I have never been an advocate of these methods; my method is keep it simple and easy to navigate.
Hope this tip has been useful.
Jim Gage
PS: For more great tips like this, why not sign up for our Free Newsletter - Click Here
Google has just made public another change in how they view and rank websites within their search engine! Google is now very interested in the speed in which your website loads when someone clicks on your site! So for all the SEO and Web Masters who for years have tried to convince people that their web sites should be busy and have all the bells, whistles and flash - guess what? They have done you a great disservice and have actually hurt you and your business. That's why I have never been an advocate of these methods; my method is keep it simple and easy to navigate.
Hope this tip has been useful.
Jim Gage
PS: For more great tips like this, why not sign up for our Free Newsletter - Click Here
Saturday, July 3, 2010
Internet Marketing: Happy 4th of July
As we spend this 4th of July weekend with family and friends, let’s pause for a moment and think about what this Independence Day really means. As our country goes through hard times, let us remember that the sacrifices of those that have gone before us paid so we may enjoy the opportunities and freedoms which make this the best country in the world.
Happy 4th of July to you and yours, and don’t eat too much BBQ.
Jim Gage
Happy 4th of July to you and yours, and don’t eat too much BBQ.
Jim Gage
Wednesday, May 12, 2010
Internet Marketing: How to Keep Control of Your Online Presence
by Jim Gage
Just like there are a lot of things that you must keep control of in the offline part of your Internet business…there are a number of things that you need to be in control of if you have an online presence or if you’re selling your products and services online. Unfortunately, a lot of business owners give up a lot of control over their online presence simply because they don’t know how certain parts of the Internet functions or because they don’t want to get into the technical parts of running a presence online. This usually ends up in disaster for the business owner who caught unaware. In this article I’ll talk about how to keep control of your online presence and how to avoid some of the pitfalls that can take how you present yourself online out of your hands.
1. Register your own domain name…and always register it yourself- Domain names are like digital real estate. If you wait until you’re ready to build a website before you register your domain name, you might miss out permanently. You don’t have to have a website in order to use a domain name, you can send email under your own domain name or forward it to your third part store or blog. You can get your own domain name for as little as $8 per year…so there’s no reason why you shouldn’t have your own domain name even if you’re not ready to build a website yet.
2. Have more than one place online where people can contact you- Preferably a channel that you have control over, whether it’s a blog, social networking site, or your own website. Websites and social networking services aren’t forever. If you have multiple places where people can contact you, you increase the chance that people can find you and you have a back up if one channel disappears or goes down...
to read the rest of the article Click Here
Just like there are a lot of things that you must keep control of in the offline part of your Internet business…there are a number of things that you need to be in control of if you have an online presence or if you’re selling your products and services online. Unfortunately, a lot of business owners give up a lot of control over their online presence simply because they don’t know how certain parts of the Internet functions or because they don’t want to get into the technical parts of running a presence online. This usually ends up in disaster for the business owner who caught unaware. In this article I’ll talk about how to keep control of your online presence and how to avoid some of the pitfalls that can take how you present yourself online out of your hands.
1. Register your own domain name…and always register it yourself- Domain names are like digital real estate. If you wait until you’re ready to build a website before you register your domain name, you might miss out permanently. You don’t have to have a website in order to use a domain name, you can send email under your own domain name or forward it to your third part store or blog. You can get your own domain name for as little as $8 per year…so there’s no reason why you shouldn’t have your own domain name even if you’re not ready to build a website yet.
2. Have more than one place online where people can contact you- Preferably a channel that you have control over, whether it’s a blog, social networking site, or your own website. Websites and social networking services aren’t forever. If you have multiple places where people can contact you, you increase the chance that people can find you and you have a back up if one channel disappears or goes down...
to read the rest of the article Click Here
Wednesday, March 31, 2010
Internet Marketing : Membership Sites
Hello Everyone:
I was asked today if membership sites were still a viable marketing strategy for consistent cash flow? Well, that surely is a loaded question, but the simple answer is Yes ! As long as your site is something that people need and need on a regular basis. There is no use having someone join your site for 1 month and then cancel; that is not a recipe for ongoing cash flow.
So that being said, what site do best in an economy where people are pinching pennies? Any sites that people gain valuable or enjoyable information will do very well in this economy such as:
--> Improve your golf game
--> Dog Training
--> Stock Market Investing Training
--> Real Estate Investing Training
--> Public Speaking
--> Exercise Related Subjects
etc...
These are just a few ideas for you to consider and start to develop. Remember, you can charge anywhere from $17.00 to hundreds of dollars per month based on your subject matter.
Now the million dollar question, how much will it cost you? You can get a membership site up and running for about $150.00 when you use a blogging platform.
If you have any questions feel free to e-mail me at orders@ConsiderInternetMarketing.com
Jim Gage
I was asked today if membership sites were still a viable marketing strategy for consistent cash flow? Well, that surely is a loaded question, but the simple answer is Yes ! As long as your site is something that people need and need on a regular basis. There is no use having someone join your site for 1 month and then cancel; that is not a recipe for ongoing cash flow.
So that being said, what site do best in an economy where people are pinching pennies? Any sites that people gain valuable or enjoyable information will do very well in this economy such as:
--> Improve your golf game
--> Dog Training
--> Stock Market Investing Training
--> Real Estate Investing Training
--> Public Speaking
--> Exercise Related Subjects
etc...
These are just a few ideas for you to consider and start to develop. Remember, you can charge anywhere from $17.00 to hundreds of dollars per month based on your subject matter.
Now the million dollar question, how much will it cost you? You can get a membership site up and running for about $150.00 when you use a blogging platform.
If you have any questions feel free to e-mail me at orders@ConsiderInternetMarketing.com
Jim Gage
Thursday, March 11, 2010
Internet Marketing : Things Every Successful Website Need Part 2
Hello All:
We will now continue with our tips for a successful website as mentioned in our last post.
3. Site Map:
If your site is rather large, you’ll also want to include a way to search, or have what is called a “site map”. There are many ways to add a search function to your site, the easiest being to use Google’s free service at- http://www.google.com/sitesearch/.
A site map sounds technical, but it’s just one web page that contains links to every page of your site, usually broken down by category.
4. Google Analytics/Tracking System:
Once your site is up and running you’ll want to keep your eye on traffic. Who’s visiting your website, what pages are the most popular, where is the traffic coming from. All of these questions and more can be answered by using a good analytics program.
There are several ways to add a thorough tracking system to your site, but the easiest and one that won’t cost you a dime is Google Analytics http://www.google.com/analytics/ Once registered, you can add as many sites as you like all under one user ID and password. You’ll be given some code to copy and paste on your pages. Simple, easy, and you’re done.
5. Newsletter Sign Up/RSS Feed:
There’s an old saying that people won’t buy from you the very first time they come to your website, so you need a way to stay in touch with them to bring them back again and again. By offering a newsletter, also known as an ezine, you’ll be building a list of possible prospects which is invaluable to any site owner.
You’ll find a multitude of free and low cost newsletter services online. It’s up to you, depending on your needs and what you can afford. If you don’t want to pay anything, my favorite free services are:
FreeAutoBot: http://www.FreeAutoBot.com Yahoo Groups: http://www.yahoo.com/groups
You can also offer an RSS feed for your newsletter, or updates to your blog or site. This makes it easy for others to keep up with your most recent posts. The best service for this is… FeedBurner: http://www.feedburner.com/fb/a/home
6. Consistent Navigation:
This might sound like a no brainer, but many folks get it wrong. No matter what type of menu system you decide upon, make sure it stays the same across the board on all pages of your site.
Your job is to guide your visitors through your website, making sure they always know where they are and how to get to where they need to go.
For more see:
• Eye on Web: http://tinyurl.com/dyh9fm
• Web Page Mistakes: http://www.webpagemistakes.ca/website-navigation/
More tips to follow on upcoming posts - stay tuned...
Jim Gage
Don't forget to sign up for our Free Newsletter Click Here
We will now continue with our tips for a successful website as mentioned in our last post.
3. Site Map:
If your site is rather large, you’ll also want to include a way to search, or have what is called a “site map”. There are many ways to add a search function to your site, the easiest being to use Google’s free service at- http://www.google.com/sitesearch/.
A site map sounds technical, but it’s just one web page that contains links to every page of your site, usually broken down by category.
4. Google Analytics/Tracking System:
Once your site is up and running you’ll want to keep your eye on traffic. Who’s visiting your website, what pages are the most popular, where is the traffic coming from. All of these questions and more can be answered by using a good analytics program.
There are several ways to add a thorough tracking system to your site, but the easiest and one that won’t cost you a dime is Google Analytics http://www.google.com/analytics/ Once registered, you can add as many sites as you like all under one user ID and password. You’ll be given some code to copy and paste on your pages. Simple, easy, and you’re done.
5. Newsletter Sign Up/RSS Feed:
There’s an old saying that people won’t buy from you the very first time they come to your website, so you need a way to stay in touch with them to bring them back again and again. By offering a newsletter, also known as an ezine, you’ll be building a list of possible prospects which is invaluable to any site owner.
You’ll find a multitude of free and low cost newsletter services online. It’s up to you, depending on your needs and what you can afford. If you don’t want to pay anything, my favorite free services are:
FreeAutoBot: http://www.FreeAutoBot.com Yahoo Groups: http://www.yahoo.com/groups
You can also offer an RSS feed for your newsletter, or updates to your blog or site. This makes it easy for others to keep up with your most recent posts. The best service for this is… FeedBurner: http://www.feedburner.com/fb/a/home
6. Consistent Navigation:
This might sound like a no brainer, but many folks get it wrong. No matter what type of menu system you decide upon, make sure it stays the same across the board on all pages of your site.
Your job is to guide your visitors through your website, making sure they always know where they are and how to get to where they need to go.
For more see:
• Eye on Web: http://tinyurl.com/dyh9fm
• Web Page Mistakes: http://www.webpagemistakes.ca/website-navigation/
More tips to follow on upcoming posts - stay tuned...
Jim Gage
Don't forget to sign up for our Free Newsletter Click Here
Wednesday, March 3, 2010
Internet Marketing : Things Every Successful Website Need Part 1
So you’ve put together a spectacular website, and you’re ready to go live on the Internet for the whole world to see. Not so fast! In case you didn’t know, there are a few essential requirements that every site needs to include in order to be successful.
That being said, in the next several posts I will go over what I believe are the building blocks of a successful website.
1. Privacy Policy/Disclaimer:
Now, I’m not a Lawyer and don’t claim to be one, but these two documents should be standard issue for every site you have. People want to know how you’re going to use their personal information, and a “privacy policy” does just that.
In today’s litigious society you’ll also need to include a disclaimer/terms of use page. This protects you and spells out to your visitors what they’re agreeing to by using your website. If you don’t know where to start in generating these documents, you’ll find plenty of help online.
--> Google Adsense & other Ad Networks
--> Privacy Policy
--> Free Site Disclaimer
This is not legal advice, and if you need help in this department, consult with a local attorney.
2. Contact Us Information:
I can’t tell you how many sites I’ve been to that fail to include a way to contact the owner. If you can’t include a phone number, at the very least have an email address or a “contact us” form. By providing this information, you’ll make your visitors feel more comfortable knowing there’s a way to reach you should the need arise.
On my next post I will continue my tips on what every website should have.
If you find these posts helpful, why not sign up for our Free Newsletter by Clicking Here , you will be glad you did.
Until next time be well.
Jim Gage
That being said, in the next several posts I will go over what I believe are the building blocks of a successful website.
1. Privacy Policy/Disclaimer:
Now, I’m not a Lawyer and don’t claim to be one, but these two documents should be standard issue for every site you have. People want to know how you’re going to use their personal information, and a “privacy policy” does just that.
In today’s litigious society you’ll also need to include a disclaimer/terms of use page. This protects you and spells out to your visitors what they’re agreeing to by using your website. If you don’t know where to start in generating these documents, you’ll find plenty of help online.
--> Google Adsense & other Ad Networks
--> Privacy Policy
--> Free Site Disclaimer
This is not legal advice, and if you need help in this department, consult with a local attorney.
2. Contact Us Information:
I can’t tell you how many sites I’ve been to that fail to include a way to contact the owner. If you can’t include a phone number, at the very least have an email address or a “contact us” form. By providing this information, you’ll make your visitors feel more comfortable knowing there’s a way to reach you should the need arise.
On my next post I will continue my tips on what every website should have.
If you find these posts helpful, why not sign up for our Free Newsletter by Clicking Here , you will be glad you did.
Until next time be well.
Jim Gage
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