Monday, August 30, 2010

SEO Myth: You Can't Use Flash on Your Website.

You Can't Use Flash on Your Website - right ? Wrong !

Yes, you can! While I don't recommend that you create your entire website in Flash, using bits of Flash here and there for some cool effects will not bother or choke the search engines in the least. They don't punish, penalize or otherwise nuke into oblivion sites that have Flash on them. You should of course avoid putting important content into your Flash elements, and also remember that some mobile devices such as the iPhone and iPad don't support Flash. But if you add alternative text for non-Flash-enabled browsers, all should be well.

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Until next time - be well.

Jim Gage

Friday, July 9, 2010

Internet Marketing: Google Changes

Hello Everyone:

Google has just made public another change in how they view and rank websites within their search engine! Google is now very interested in the speed in which your website loads when someone clicks on your site! So for all the SEO and Web Masters who for years have tried to convince people that their web sites should be busy and have all the bells, whistles and flash - guess what? They have done you a great disservice and have actually hurt you and your business. That's why I have never been an advocate of these methods; my method is keep it simple and easy to navigate.

Hope this tip has been useful.

Jim Gage

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Saturday, July 3, 2010

Internet Marketing: Happy 4th of July

As we spend this 4th of July weekend with family and friends, let’s pause for a moment and think about what this Independence Day really means. As our country goes through hard times, let us remember that the sacrifices of those that have gone before us paid so we may enjoy the opportunities and freedoms which make this the best country in the world.

Happy 4th of July to you and yours, and don’t eat too much BBQ.

Jim Gage

Wednesday, May 12, 2010

Internet Marketing: How to Keep Control of Your Online Presence

by Jim Gage

Just like there are a lot of things that you must keep control of in the offline part of your Internet business…there are a number of things that you need to be in control of if you have an online presence or if you’re selling your products and services online. Unfortunately, a lot of business owners give up a lot of control over their online presence simply because they don’t know how certain parts of the Internet functions or because they don’t want to get into the technical parts of running a presence online. This usually ends up in disaster for the business owner who caught unaware. In this article I’ll talk about how to keep control of your online presence and how to avoid some of the pitfalls that can take how you present yourself online out of your hands.

1. Register your own domain name…and always register it yourself- Domain names are like digital real estate. If you wait until you’re ready to build a website before you register your domain name, you might miss out permanently. You don’t have to have a website in order to use a domain name, you can send email under your own domain name or forward it to your third part store or blog. You can get your own domain name for as little as $8 per year…so there’s no reason why you shouldn’t have your own domain name even if you’re not ready to build a website yet.

2. Have more than one place online where people can contact you- Preferably a channel that you have control over, whether it’s a blog, social networking site, or your own website. Websites and social networking services aren’t forever. If you have multiple places where people can contact you, you increase the chance that people can find you and you have a back up if one channel disappears or goes down...

to read the rest of the article Click Here

Thursday, April 15, 2010

Breaking Internet Marketing News

Hello All:

The Labor Department reported Thursday that first-time requests for jobless benefits rose by 24,000 last week to a seasonally adjusted 484,000, the highest level since late February. Economists were predicting claims would fall.

Now if this isn't a reason for you to get started with your own Internet Home based business I don't know what is. People, including myself are making a six figure income on the Internet, even in a down economy! Ask yourself, what is holding you back? Fear,lack of knowledge or just uncertainty on who to listen to. Here is my counsel to you; go by my website and view the articles and pages of information contained there, and sign up for my Free Newsletter. Take your time, absorb the information, e-mail or call me with your questions and make an informed decision on your future - always have a plan B.

Until next time.

Jim Gage

Wednesday, March 31, 2010

Internet Marketing : Membership Sites

Hello Everyone:

I was asked today if membership sites were still a viable marketing strategy for consistent cash flow? Well, that surely is a loaded question, but the simple answer is Yes ! As long as your site is something that people need and need on a regular basis. There is no use having someone join your site for 1 month and then cancel; that is not a recipe for ongoing cash flow.

So that being said, what site do best in an economy where people are pinching pennies? Any sites that people gain valuable or enjoyable information will do very well in this economy such as:

--> Improve your golf game

--> Dog Training

--> Stock Market Investing Training

--> Real Estate Investing Training

--> Public Speaking

--> Exercise Related Subjects

etc...

These are just a few ideas for you to consider and start to develop. Remember, you can charge anywhere from $17.00 to hundreds of dollars per month based on your subject matter.
Now the million dollar question, how much will it cost you? You can get a membership site up and running for about $150.00 when you use a blogging platform.

If you have any questions feel free to e-mail me at orders@ConsiderInternetMarketing.com

Jim Gage

Tuesday, March 16, 2010

Internet Marketing : Things Every Successful Website Need Part 3

Hello Everyone:

Here is my last installment on what you should have as key elements on your web page. If you have any questions feel free to call me at 508-595-9567.

7. Search Engine Optimized Copy:

At first glance you might not think this is so important, but trust me it is. You want your pages to rank well with the search engines and there are a few steps you can take to ensure this happens.
Each page of your website should be optimized for 2, or at the most 3 keywords/phrases. Weave the keywords into your titles and into the body of each page. You can also include them in your image titles, alt tags; even in the names you give your pages. Look at each page individually and decide what it’s about, then optimize accordingly.

8. Social Media Share Button:

With the popularity of social media sites such as Twitter, Facebook, and MySpace, you’d be foolish not to include an easy way for your content to be shared with others.
You’ll find many free services that will give you the code you need to instantly add a “share button” to your web pages so that visitors can instantly share them with their friends.
To generate your own buttons see:
• AddThis: http://www.addthis.com/bookmark.php
• TwitThis: http://www.TwitThis.com

9. Meta Tags:

Some may tell you that meta tags are dead. Don’t listen. Meta tags should be included in your HTML code at the top of every page. Many search engines will read them to pull a description to include in their search results.
Again, each page should be optimized separately and have a unique title, keywords, and description tags.

10. Copyright Notice:

• Sounds simple but forgotten by many. All pages should include a copyright notice. If you don’t want to have to update it manually every year, find a simple JavaScript that will automatically do it for you.

11. Trust Seals/Testimonials:

I grouped these two items together as they both instill trust and confidence in your visitors. Remember, when someone comes to your website, they don’t know who you are and if you’re selling something, they may not feel comfortable giving out their credit card information. To help them feel more “warm and fuzzy”; include trust seals for any organizations you belong to:

Also, if you have testimonials from happy customers, or ezine subscribers, weave them into your site copy. People always love to hear that others have had a happy experience with your products/services. Make sure you get permission first from the testimonial writers before placing them on your website.
So there you have it -my short list of what every site needs to succeed online. Now that you’re armed with this information, get out the magnifying glasses and take a close look at your own website to see what may be missing.

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Until next time, be well.

Jim Gage