As we spend this 4th of July weekend with family and friends, let’s pause for a moment and think about what this Independence Day really means. As our country goes through hard times, let us remember that the sacrifices of those that have gone before us paid so we may enjoy the opportunities and freedoms which make this the best country in the world.
Happy 4th of July to you and yours, and don’t eat too much BBQ.
Jim Gage
Saturday, July 3, 2010
Wednesday, May 12, 2010
Internet Marketing: How to Keep Control of Your Online Presence
by Jim Gage
Just like there are a lot of things that you must keep control of in the offline part of your Internet business…there are a number of things that you need to be in control of if you have an online presence or if you’re selling your products and services online. Unfortunately, a lot of business owners give up a lot of control over their online presence simply because they don’t know how certain parts of the Internet functions or because they don’t want to get into the technical parts of running a presence online. This usually ends up in disaster for the business owner who caught unaware. In this article I’ll talk about how to keep control of your online presence and how to avoid some of the pitfalls that can take how you present yourself online out of your hands.
1. Register your own domain name…and always register it yourself- Domain names are like digital real estate. If you wait until you’re ready to build a website before you register your domain name, you might miss out permanently. You don’t have to have a website in order to use a domain name, you can send email under your own domain name or forward it to your third part store or blog. You can get your own domain name for as little as $8 per year…so there’s no reason why you shouldn’t have your own domain name even if you’re not ready to build a website yet.
2. Have more than one place online where people can contact you- Preferably a channel that you have control over, whether it’s a blog, social networking site, or your own website. Websites and social networking services aren’t forever. If you have multiple places where people can contact you, you increase the chance that people can find you and you have a back up if one channel disappears or goes down...
to read the rest of the article Click Here
Just like there are a lot of things that you must keep control of in the offline part of your Internet business…there are a number of things that you need to be in control of if you have an online presence or if you’re selling your products and services online. Unfortunately, a lot of business owners give up a lot of control over their online presence simply because they don’t know how certain parts of the Internet functions or because they don’t want to get into the technical parts of running a presence online. This usually ends up in disaster for the business owner who caught unaware. In this article I’ll talk about how to keep control of your online presence and how to avoid some of the pitfalls that can take how you present yourself online out of your hands.
1. Register your own domain name…and always register it yourself- Domain names are like digital real estate. If you wait until you’re ready to build a website before you register your domain name, you might miss out permanently. You don’t have to have a website in order to use a domain name, you can send email under your own domain name or forward it to your third part store or blog. You can get your own domain name for as little as $8 per year…so there’s no reason why you shouldn’t have your own domain name even if you’re not ready to build a website yet.
2. Have more than one place online where people can contact you- Preferably a channel that you have control over, whether it’s a blog, social networking site, or your own website. Websites and social networking services aren’t forever. If you have multiple places where people can contact you, you increase the chance that people can find you and you have a back up if one channel disappears or goes down...
to read the rest of the article Click Here
Thursday, April 15, 2010
Breaking Internet Marketing News
Hello All:
The Labor Department reported Thursday that first-time requests for jobless benefits rose by 24,000 last week to a seasonally adjusted 484,000, the highest level since late February. Economists were predicting claims would fall.
Now if this isn't a reason for you to get started with your own Internet Home based business I don't know what is. People, including myself are making a six figure income on the Internet, even in a down economy! Ask yourself, what is holding you back? Fear,lack of knowledge or just uncertainty on who to listen to. Here is my counsel to you; go by my website and view the articles and pages of information contained there, and sign up for my Free Newsletter. Take your time, absorb the information, e-mail or call me with your questions and make an informed decision on your future - always have a plan B.
Until next time.
Jim Gage
The Labor Department reported Thursday that first-time requests for jobless benefits rose by 24,000 last week to a seasonally adjusted 484,000, the highest level since late February. Economists were predicting claims would fall.
Now if this isn't a reason for you to get started with your own Internet Home based business I don't know what is. People, including myself are making a six figure income on the Internet, even in a down economy! Ask yourself, what is holding you back? Fear,lack of knowledge or just uncertainty on who to listen to. Here is my counsel to you; go by my website and view the articles and pages of information contained there, and sign up for my Free Newsletter. Take your time, absorb the information, e-mail or call me with your questions and make an informed decision on your future - always have a plan B.
Until next time.
Jim Gage
Wednesday, March 31, 2010
Internet Marketing : Membership Sites
Hello Everyone:
I was asked today if membership sites were still a viable marketing strategy for consistent cash flow? Well, that surely is a loaded question, but the simple answer is Yes ! As long as your site is something that people need and need on a regular basis. There is no use having someone join your site for 1 month and then cancel; that is not a recipe for ongoing cash flow.
So that being said, what site do best in an economy where people are pinching pennies? Any sites that people gain valuable or enjoyable information will do very well in this economy such as:
--> Improve your golf game
--> Dog Training
--> Stock Market Investing Training
--> Real Estate Investing Training
--> Public Speaking
--> Exercise Related Subjects
etc...
These are just a few ideas for you to consider and start to develop. Remember, you can charge anywhere from $17.00 to hundreds of dollars per month based on your subject matter.
Now the million dollar question, how much will it cost you? You can get a membership site up and running for about $150.00 when you use a blogging platform.
If you have any questions feel free to e-mail me at orders@ConsiderInternetMarketing.com
Jim Gage
I was asked today if membership sites were still a viable marketing strategy for consistent cash flow? Well, that surely is a loaded question, but the simple answer is Yes ! As long as your site is something that people need and need on a regular basis. There is no use having someone join your site for 1 month and then cancel; that is not a recipe for ongoing cash flow.
So that being said, what site do best in an economy where people are pinching pennies? Any sites that people gain valuable or enjoyable information will do very well in this economy such as:
--> Improve your golf game
--> Dog Training
--> Stock Market Investing Training
--> Real Estate Investing Training
--> Public Speaking
--> Exercise Related Subjects
etc...
These are just a few ideas for you to consider and start to develop. Remember, you can charge anywhere from $17.00 to hundreds of dollars per month based on your subject matter.
Now the million dollar question, how much will it cost you? You can get a membership site up and running for about $150.00 when you use a blogging platform.
If you have any questions feel free to e-mail me at orders@ConsiderInternetMarketing.com
Jim Gage
Tuesday, March 16, 2010
Internet Marketing : Things Every Successful Website Need Part 3
Hello Everyone:
Here is my last installment on what you should have as key elements on your web page. If you have any questions feel free to call me at 508-595-9567.
7. Search Engine Optimized Copy:
At first glance you might not think this is so important, but trust me it is. You want your pages to rank well with the search engines and there are a few steps you can take to ensure this happens.
Each page of your website should be optimized for 2, or at the most 3 keywords/phrases. Weave the keywords into your titles and into the body of each page. You can also include them in your image titles, alt tags; even in the names you give your pages. Look at each page individually and decide what it’s about, then optimize accordingly.
8. Social Media Share Button:
With the popularity of social media sites such as Twitter, Facebook, and MySpace, you’d be foolish not to include an easy way for your content to be shared with others.
You’ll find many free services that will give you the code you need to instantly add a “share button” to your web pages so that visitors can instantly share them with their friends.
To generate your own buttons see:
• AddThis: http://www.addthis.com/bookmark.php
• TwitThis: http://www.TwitThis.com
9. Meta Tags:
Some may tell you that meta tags are dead. Don’t listen. Meta tags should be included in your HTML code at the top of every page. Many search engines will read them to pull a description to include in their search results.
Again, each page should be optimized separately and have a unique title, keywords, and description tags.
10. Copyright Notice:
• Sounds simple but forgotten by many. All pages should include a copyright notice. If you don’t want to have to update it manually every year, find a simple JavaScript that will automatically do it for you.
11. Trust Seals/Testimonials:
I grouped these two items together as they both instill trust and confidence in your visitors. Remember, when someone comes to your website, they don’t know who you are and if you’re selling something, they may not feel comfortable giving out their credit card information. To help them feel more “warm and fuzzy”; include trust seals for any organizations you belong to:
Also, if you have testimonials from happy customers, or ezine subscribers, weave them into your site copy. People always love to hear that others have had a happy experience with your products/services. Make sure you get permission first from the testimonial writers before placing them on your website.
So there you have it -my short list of what every site needs to succeed online. Now that you’re armed with this information, get out the magnifying glasses and take a close look at your own website to see what may be missing.
For more great tips and strategies Click Here to sign up for our FREE Newsletter.
Until next time, be well.
Jim Gage
Here is my last installment on what you should have as key elements on your web page. If you have any questions feel free to call me at 508-595-9567.
7. Search Engine Optimized Copy:
At first glance you might not think this is so important, but trust me it is. You want your pages to rank well with the search engines and there are a few steps you can take to ensure this happens.
Each page of your website should be optimized for 2, or at the most 3 keywords/phrases. Weave the keywords into your titles and into the body of each page. You can also include them in your image titles, alt tags; even in the names you give your pages. Look at each page individually and decide what it’s about, then optimize accordingly.
8. Social Media Share Button:
With the popularity of social media sites such as Twitter, Facebook, and MySpace, you’d be foolish not to include an easy way for your content to be shared with others.
You’ll find many free services that will give you the code you need to instantly add a “share button” to your web pages so that visitors can instantly share them with their friends.
To generate your own buttons see:
• AddThis: http://www.addthis.com/bookmark.php
• TwitThis: http://www.TwitThis.com
9. Meta Tags:
Some may tell you that meta tags are dead. Don’t listen. Meta tags should be included in your HTML code at the top of every page. Many search engines will read them to pull a description to include in their search results.
Again, each page should be optimized separately and have a unique title, keywords, and description tags.
10. Copyright Notice:
• Sounds simple but forgotten by many. All pages should include a copyright notice. If you don’t want to have to update it manually every year, find a simple JavaScript that will automatically do it for you.
11. Trust Seals/Testimonials:
I grouped these two items together as they both instill trust and confidence in your visitors. Remember, when someone comes to your website, they don’t know who you are and if you’re selling something, they may not feel comfortable giving out their credit card information. To help them feel more “warm and fuzzy”; include trust seals for any organizations you belong to:
Also, if you have testimonials from happy customers, or ezine subscribers, weave them into your site copy. People always love to hear that others have had a happy experience with your products/services. Make sure you get permission first from the testimonial writers before placing them on your website.
So there you have it -my short list of what every site needs to succeed online. Now that you’re armed with this information, get out the magnifying glasses and take a close look at your own website to see what may be missing.
For more great tips and strategies Click Here to sign up for our FREE Newsletter.
Until next time, be well.
Jim Gage
Thursday, March 11, 2010
Internet Marketing : Things Every Successful Website Need Part 2
Hello All:
We will now continue with our tips for a successful website as mentioned in our last post.
3. Site Map:
If your site is rather large, you’ll also want to include a way to search, or have what is called a “site map”. There are many ways to add a search function to your site, the easiest being to use Google’s free service at- http://www.google.com/sitesearch/.
A site map sounds technical, but it’s just one web page that contains links to every page of your site, usually broken down by category.
4. Google Analytics/Tracking System:
Once your site is up and running you’ll want to keep your eye on traffic. Who’s visiting your website, what pages are the most popular, where is the traffic coming from. All of these questions and more can be answered by using a good analytics program.
There are several ways to add a thorough tracking system to your site, but the easiest and one that won’t cost you a dime is Google Analytics http://www.google.com/analytics/ Once registered, you can add as many sites as you like all under one user ID and password. You’ll be given some code to copy and paste on your pages. Simple, easy, and you’re done.
5. Newsletter Sign Up/RSS Feed:
There’s an old saying that people won’t buy from you the very first time they come to your website, so you need a way to stay in touch with them to bring them back again and again. By offering a newsletter, also known as an ezine, you’ll be building a list of possible prospects which is invaluable to any site owner.
You’ll find a multitude of free and low cost newsletter services online. It’s up to you, depending on your needs and what you can afford. If you don’t want to pay anything, my favorite free services are:
FreeAutoBot: http://www.FreeAutoBot.com Yahoo Groups: http://www.yahoo.com/groups
You can also offer an RSS feed for your newsletter, or updates to your blog or site. This makes it easy for others to keep up with your most recent posts. The best service for this is… FeedBurner: http://www.feedburner.com/fb/a/home
6. Consistent Navigation:
This might sound like a no brainer, but many folks get it wrong. No matter what type of menu system you decide upon, make sure it stays the same across the board on all pages of your site.
Your job is to guide your visitors through your website, making sure they always know where they are and how to get to where they need to go.
For more see:
• Eye on Web: http://tinyurl.com/dyh9fm
• Web Page Mistakes: http://www.webpagemistakes.ca/website-navigation/
More tips to follow on upcoming posts - stay tuned...
Jim Gage
Don't forget to sign up for our Free Newsletter Click Here
We will now continue with our tips for a successful website as mentioned in our last post.
3. Site Map:
If your site is rather large, you’ll also want to include a way to search, or have what is called a “site map”. There are many ways to add a search function to your site, the easiest being to use Google’s free service at- http://www.google.com/sitesearch/.
A site map sounds technical, but it’s just one web page that contains links to every page of your site, usually broken down by category.
4. Google Analytics/Tracking System:
Once your site is up and running you’ll want to keep your eye on traffic. Who’s visiting your website, what pages are the most popular, where is the traffic coming from. All of these questions and more can be answered by using a good analytics program.
There are several ways to add a thorough tracking system to your site, but the easiest and one that won’t cost you a dime is Google Analytics http://www.google.com/analytics/ Once registered, you can add as many sites as you like all under one user ID and password. You’ll be given some code to copy and paste on your pages. Simple, easy, and you’re done.
5. Newsletter Sign Up/RSS Feed:
There’s an old saying that people won’t buy from you the very first time they come to your website, so you need a way to stay in touch with them to bring them back again and again. By offering a newsletter, also known as an ezine, you’ll be building a list of possible prospects which is invaluable to any site owner.
You’ll find a multitude of free and low cost newsletter services online. It’s up to you, depending on your needs and what you can afford. If you don’t want to pay anything, my favorite free services are:
FreeAutoBot: http://www.FreeAutoBot.com Yahoo Groups: http://www.yahoo.com/groups
You can also offer an RSS feed for your newsletter, or updates to your blog or site. This makes it easy for others to keep up with your most recent posts. The best service for this is… FeedBurner: http://www.feedburner.com/fb/a/home
6. Consistent Navigation:
This might sound like a no brainer, but many folks get it wrong. No matter what type of menu system you decide upon, make sure it stays the same across the board on all pages of your site.
Your job is to guide your visitors through your website, making sure they always know where they are and how to get to where they need to go.
For more see:
• Eye on Web: http://tinyurl.com/dyh9fm
• Web Page Mistakes: http://www.webpagemistakes.ca/website-navigation/
More tips to follow on upcoming posts - stay tuned...
Jim Gage
Don't forget to sign up for our Free Newsletter Click Here
Wednesday, March 3, 2010
Internet Marketing : Things Every Successful Website Need Part 1
So you’ve put together a spectacular website, and you’re ready to go live on the Internet for the whole world to see. Not so fast! In case you didn’t know, there are a few essential requirements that every site needs to include in order to be successful.
That being said, in the next several posts I will go over what I believe are the building blocks of a successful website.
1. Privacy Policy/Disclaimer:
Now, I’m not a Lawyer and don’t claim to be one, but these two documents should be standard issue for every site you have. People want to know how you’re going to use their personal information, and a “privacy policy” does just that.
In today’s litigious society you’ll also need to include a disclaimer/terms of use page. This protects you and spells out to your visitors what they’re agreeing to by using your website. If you don’t know where to start in generating these documents, you’ll find plenty of help online.
--> Google Adsense & other Ad Networks
--> Privacy Policy
--> Free Site Disclaimer
This is not legal advice, and if you need help in this department, consult with a local attorney.
2. Contact Us Information:
I can’t tell you how many sites I’ve been to that fail to include a way to contact the owner. If you can’t include a phone number, at the very least have an email address or a “contact us” form. By providing this information, you’ll make your visitors feel more comfortable knowing there’s a way to reach you should the need arise.
On my next post I will continue my tips on what every website should have.
If you find these posts helpful, why not sign up for our Free Newsletter by Clicking Here , you will be glad you did.
Until next time be well.
Jim Gage
That being said, in the next several posts I will go over what I believe are the building blocks of a successful website.
1. Privacy Policy/Disclaimer:
Now, I’m not a Lawyer and don’t claim to be one, but these two documents should be standard issue for every site you have. People want to know how you’re going to use their personal information, and a “privacy policy” does just that.
In today’s litigious society you’ll also need to include a disclaimer/terms of use page. This protects you and spells out to your visitors what they’re agreeing to by using your website. If you don’t know where to start in generating these documents, you’ll find plenty of help online.
--> Google Adsense & other Ad Networks
--> Privacy Policy
--> Free Site Disclaimer
This is not legal advice, and if you need help in this department, consult with a local attorney.
2. Contact Us Information:
I can’t tell you how many sites I’ve been to that fail to include a way to contact the owner. If you can’t include a phone number, at the very least have an email address or a “contact us” form. By providing this information, you’ll make your visitors feel more comfortable knowing there’s a way to reach you should the need arise.
On my next post I will continue my tips on what every website should have.
If you find these posts helpful, why not sign up for our Free Newsletter by Clicking Here , you will be glad you did.
Until next time be well.
Jim Gage
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